More and more people are doing their holiday shopping from smartphones and tablets – last Monday, for example, more than 13 percent of online purchases were made on a mobile device – up 54 percent over 2012.
Cyber Monday is typically when retailers offer a huge number of online shopping deals. So, if you didn’t get out for Black Friday, TODAY is a great day to take advantage of sales from wherever you are, using your mobile device. A new study from IBM Digital Analytics found that:
— Mobile traffic accounted for nearly 32 percent of all online shopping traffic on Nov. 25 and sales were up nearly 12 percent overall compared to 2012.
— Online shopping via mobile was up 42 percent compared to the Monday before Thanksgiving last year.
— People browse more with their smartphones than their tablets – smartphones accounted for 20 percent of all online traffic , while tablets accounted for 11 percent last Monday; but tablet users drove more online sales –close to 9 percent, compared to smartphone users, who drove 4.6 percent.
Are you using your smartphones and tablets for holiday shopping? What apps do you like?
I use my Verizon Wireless 4G Samsung Galaxy Tab 2 and Windows Nokia Lumia to shop for surprise gifts, since I’m playing secret Santa at the office. Those two mobile devices work great when it comes to shopping online. I don’t have to stand in long lines or deal with some shoppers who tend to get out of hand and think of themselves other than others. Happy, Cyber Monday!